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Benchmark-Executive Summary

Benchmark-Executive Summary

Q Benchmark ________________________________________ Requires Lopeswrite Assessment Description You are an employee at a multinational corporation (MNC). Your goal is to convince the executives in the MNC to start selling a product or service to a country to help them solve a problem. Provide an executive summary (350-500 words) to explain the current problem in the country and propose a solution using your company's product or service. Provide research and evidence that supports your summary. Use the following format: Introduction and Problem Identification Select one of the three countries you used in Topic 2 globalization presentation assignment. Provide an overview of a current problem in the country and the impact the problem is having on the country. Propose a Solution As an employee at an MNC, you are trying to convince the executives at the MNC to start selling a product or service to the country to resolve their current problem. • Highlight potential obstacles the MNC could face when starting to sell the product or service to the country (e.g., economic, legal, and cultural factors). • Identify a local business within the country that could partner with the MNC to sell the product or service. • Identify how selling the product or service to the country would benefit the MNC (e.g., return on investment, market expansion, corporate image). General Requirements In-text citations are not required, but references should appear in an addendum to the executive summary. While APA style is not required for the body of this assessment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance. Benchmark Information This benchmark assignment assesses the following programmatic competencies: BS Business Administration 3.2; BS Applied Management 3.12; BS Business Management 5.6 Analyze the economic, legal, and cultural factors that affect organizations in the global business environment.

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Introduction and Problem Identification France is a modern economy and also a leader among notable European Nations. The economy of France is diversified. Its leading industries are pharmaceuticals, manufacturing and tourism. The economy of France is competitive and its economy is the second-largest in the EU. It is also the second largest in terms of population. France has the potential for economic growth. However, it has struggled with unemployment rate from the year 2008 when there was a global financial crisis. Unemployment has remained a major problem in France. Even though the country has highly skilled and educated workforce, the unemployment rates have been high in the recent years.